The cotton that the company is now using to weave its saris was grown without pesticides and fertilizers. This alone makes it organic, but they took it to the next level. They made it ecofriendly by dying it with chemical free vegetable colors. When this is done, it also becomes non-toxic and non-allergic.
The Senior Regional Manager of Co-optex says that “These cotton saris are woven by traditional weavers of Negammam area in Coimbatore. These were first introduced in Tamil Nadu followed by Andhra Pradesh.” Since they are still woven by traditional weavers and are in the same kind of patterns, they are accepted by others of the religion. However, they are targeted to younger people.